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AI Insights · Timothy · April 2025

Top Business Finance & Solutions Apps in Ghana: Q1 2025

Explore the performance of top business finance and solutions apps in Ghana during Q1 2025, focusing on download trends and user engagement.

Top Business Finance & Solutions Apps in Ghana: Q1 2025

In the first quarter of 2025, the performance of business finance and business solutions applications on a unified platform in Ghana revealed interesting trends. These insights, sourced from Sensor Tower, showcase the activity of the top five apps in this category.

BillUp: Easy Invoice Maker saw weekly downloads peak at about 1.7K in mid-January, followed by a decline, stabilizing around 600 downloads per week by the end of March. Active users mirrored this trend, increasing from 130 at the start of the quarter to approximately 1.8K by the end.

MoMo Business experienced a gradual increase in downloads, starting from 160 and reaching a high of 832 in early March. Despite the absence of active user data, the download trend suggests growing interest.

Simple Invoice Manager maintained a steady revenue stream, peaking at around $105 in early March. Download numbers remained fairly stable, fluctuating between 188 and 287 weekly. Active users stayed consistent, hovering around 400 throughout.

MoMo Merchant saw a significant spike in downloads, particularly in early March with a jump to over 1K downloads. Active user numbers remained robust, increasing from around 2.8K to a peak of 3.6K in early March, before slightly declining.

Finally, BOOKKEEPA™ showed a steady increase in downloads, especially towards the end of March, reaching 410. Active user engagement also surged, from 283 at the start to a high of 483 by late March.

For more detailed insights into these trends, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025